Selling convenience: The art of integration

If you frequent the Asian continent, you must have heard or used Weixin/WeChat, China's most prevalent social media platform. However, how well do you know this platform? WeChat is a mobile-based Chinese social media platform created by Tencent in 2011, one of the largest internet service providers. Successful businesses prioritize consumer analysis and consider it …

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Breast Cancer meme Cyberactivism

Cyberactivism is instrumental in influencing behavioral change to achieve set objectives in the era of increased internet access and mobile devices. This case study examines cyberactivism and its effectiveness in mobilizing momentum behind a cause. Cyberactivism allows individuals or organizations to employ social networking platforms to reach and mobilize followers, disseminate information, and advance a …

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Warby Parker Case Study

Warby Parker disruptive marketing methodology Understanding consumer preferences and cultivating relationships by listening and appealing to special consumer interest is critical in building brand equity and affiliation. Warby Parker is a classic example of a business that explored consumer preferences and adopted a consumer-centric approach that delivers more value for less by reducing prescription eyewear …

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