If you frequent the Asian continent, you must have heard or used Weixin/WeChat, China’s most prevalent social media platform. However, how well do you know this platform? WeChat is a mobile-based Chinese social media platform created by Tencent in 2011, one of the largest internet service providers.
Successful businesses prioritize consumer analysis and consider it the fuel that drives the overall growth. Consequently, having an explicit comprehension of your audience’s needs, lifestyle, and preferences is the first and most significant aspect of driving higher conversions. With the internet as the infrastructure of modern-day technological advancement, consumers have more options and leverage the dynamism of convenience to satisfy daily needs.
The success recorded by Tencent, the mother company of Weixin/WeChat, was driven by a unique consumer engagement approach centered on integrated services, convenience, and simplicity. WeChat is more than just a networking platform, but an ecosystem with significant growth and sales potential for any company wishing to expand its business across China. WeChat commands the social media landscape in China, with over a billion daily active users.
It is the go-to option for social networking and other integrated services, with more than 45 billion messages exchanged daily. The WeChat all-in-one approach is powered by mini-apps that facilitate utilities, credit pay, healthcare, gas, taxi, restaurant, movie booking, and e-commerce. Finding local hangouts, book doctor’s appointments, file police reports, and access bank services all within the platform. Weixin consistently conducts an in-depth consumer analysis to adjust accordingly to the rapidly changing consumers’ behavior by diligently adding relevant features to satisfy needs and wants and train consumers to be chronic users. A strategy that has enabled the company to be an integral part of users and businesses daily functionalities.
Despite the privacy concerns, Weixin/WeChat has remained predominant and has conveniently positioned itself as a one-stop-shop, a great resource with extensive access to products and services, social networking, news, and entertainment. This integrated and consumer-centric strategy has heightened user and business utilization of the platform. In addition, the user-friendly interface is another crucial determinant to the high usage, as it is engaging and appeals to a wider pool of consumers with diverse demographics.